The company provides support for organizations in the pharmaceutical and medical device industries at every phase of the product life cycle. In a highly clinical and technical category, insightful and creative thought leadership are few and far between.

Our objective was to inject new life into the client’s thought leadership presence, something that the sector generally lacks. We developed a 360-degree thought leadership strategy showcasing the client’s ability to offer unique guidance, inspire innovation, and influence others.

This resulted in several industry awards, including the recognition as the second Most Socially Active Pharmaceutical Employees in Europe.

As one of the most distinguished leaders in his industry, the reputation he’s built over time as an industry pioneer is something that the thought leadership plan needs to nurture. This meant that we have to proactively position him as an authoritative figure in the industry and beyond. An active and positive online footprint still proves to be the best thought leadership foundation.

It’s a maturing industry with virtually every sector in SaaS today being fairly tight with competition. There’s very little “white space” left in the industry. This means that very little differentiates most players in the world of SaaS.

We established him as an industry thought leader and expanded his reach on social media. For a Fortune 1000 company that was recently listed on the New York Stock Exchange, the complete transformation of the CEO’s public profile came at a crucial time in the organization’s history.

According to LinkedIn, over half of professionals say that a business executive’s presence on social media influences their purchase decision. Two-thirds also say that they would be more likely to recommend a company or brand whose leader they follow on social media.