LinkedIn Algorithm Update Takeaways

If you want to polish your LinkedIn profile and stand out amongst other professionals in your industry, you need to build an effective strategy. Sharing insightful content with your network is essential. Here are 5 crucial aspects of a successful LinkedIn strategy:

Consistency: Consistency is key to success on Linkedin. Posting regularly gets your content in front of more people. Ideal posting frequency is anywhere from 2x per month to 5x per week. Quality trumps quantity when it comes to content.

Personal Element: Your network is interested in getting to know the person behind the post and seeing the face behind your valuable ideas. Even though Linkedin is a professional network, selfies deliver 3x more engagement and 2.5x more reach. We recommend incorporating personal content every once in a while, among more professional and technical posts, to build a stronger, personal connection with the people in your network.

Hashtags: Hashtags are still a significant element concerning your content’s discoverability. It’s important not to overuse them, as this will make your post appear inauthentic. We recommend using 3-5 hashtags per post. You may also consider creating your own hashtags and using other people’s or company tags to increase your visibility and improve the branding of your posts. 

Reach: Receiving the maximum number of views on a post is the ultimate goal for any social media user aiming to stand out. To maximize the reach and visibility of your posts, share the most critical content on Mondays through Wednesdays during early business hours. The current LinkedIn algorithm favors posts that contain presentations, documents, or images. The first 90 minutes after a post is published are the most critical as it is when the most crucial engagement occurs and determines how many people see the post overall. 

Engagement: Allocate some time for engaging with the members of your network and responding to their comments after you share a post. Interact with other people’s content so they reciprocate.  

Save this PDF to remember what steps to take on LinkedIn throughout 2023.